Social Media Specialist

Remote, DE | Marketing

Position Summary:

GoHealth Urgent Care is transforming on-demand care through an innovative model with a deep patient and consumer focus, data-driven operations, and cutting-edge technology. GoHealth is one of the fastest growing on-demand care companies in the country with approximately 160 locations across New York, Connecticut, Delaware, North Carolina, Missouri, Arkansas, Oklahoma, Oregon, Washington, and California, and dozens of additional sites under contract over the next 12 months.
With a strong emphasis on patient satisfaction, GoHealth uses Business Intelligence solutions to make informed, data-driven decisions. Innovative and award-winning clinic design, website and mobile check-in solutions lead to improved patient experiences, as well as operational efficiencies. GoHealth has a unique partnership model and a multi-channel marketing strategy that focuses on the communities it serves and enhances brand awareness, fueling growth for the organization in existing and future markets.
The GoHealth joint venture model has proven to be extremely effective and competitively differentiating. Prominent co-branding with its large, integrated health system partners and deep IT integration have led to increased volume and financial results, as well as improved clinical quality. GoHealth's unique health system collaboration model has given its patients greater access to the entire healthcare continuum through same day or next day referrals to primary care physicians, specialists and other ancillary services.
TPG Growth, one of the world's leading private equity firms, invested in GoHealth in 2014 to help launch the new urgent care brand and its national growth plan. TPG Growth is the middle market and growth equity investment platform of TPG, the world's largest private equity firm with over $103 billion of assets under management.
Position Description
This position is responsible for bringing the brand and unique model to life through engaging social content and engagement. This position will build and manage the social content calendar, partner with creative to develop copy and visual assets, and post content across social media platforms including Facebook, Instagram, Twitter, LinkedIn and potentially others in the future. This position will represent the voice of GoHealth in social media channels in a way that is timely, authentic, personable and in line with the company's experience standards.
You will be highly collaborative, creative and detail-oriented, posess a true passion for social media, and be curious about performance to generate insights and take action. The ideal candidate is a self-starter, proactive about seeking new opportunities and ideas. This person should love fostering dialoge and engagement from social media, whether from customers, prospects, partners or influencers, seeking conversation-starting trends and ideating how to insert our brand into culturally relevant topics. They will need to balance planning with capitalizing on real-time opportunities. You will work closely with Planning, Local Marketing and Creative to develop programs, campaigns. 
Position Responsibilities
  • Strategize all aspects of in-house social campaigns including implementation, monitoring, analysis, reporting.
  • Create, maintains and publishes a social media calendar for all active brand channels that aligns to the social media strategy and objectives, assuring cohesiveness across all customer-facing efforts in partnership with the marketing team.
  • Understand and monitor trends in the social media space, consumer behavior/needs, local news and community characteristics and appropriately apply that knowledge to increase the effectiveness of social media efforts.
  • Help lead and provide feedback to creative on tailored content creation across all social media platforms to optimize for engagement, impressions, traffic and reach.
  • Track and monitor social media KPI’s across full funnel to optimize and influence other channels, including establishing benchmarks for our industry, competition and social media space.
  • Build reports and present out to marketing team, market leadership and JV partners as needed; optimize and social media programs based on performance and insights. This includes establishing and owning the reporting format and cadence.
  • Work with local marketing team and PR partners to help plan and execute the influencer program, to include: strategy and execution, influencer outreach, identifying and driving opportunities to grow and expand.
  • Own the processes and tools used for social media management, moderation and growth
  • Partner with Customer Experience leads and agency partners to manage and moderate social communities, focused on improving brand awareness and reputation through responding and engaging with customers.
  • Partner with PR partners to provide insights and reporting for social crisis situations in accordance with crisis guidelines
  • Serve as the day-to-day contact for current and potential vendors and social network partners.
Position Requirements
  • 5+ years' experience in social media marketing roles
  • 2+ years' experience working in a strategic social media position in consumer marketing or retail in-house
  • Strong understanding of social media landscape including Facebook, Instagram, Twitter, Pinterest, Tik Tok, YouTube, and emerging platforms.
  • Demonstrated case studies of social media management and success
  • Creative writer with storytelling skills and ability to develop online brand identity and voice
  • Experience with social media marketing platforms such as Sprinklr, Sprout, Hootsuite, Adobe Creative Suite, Canva, Wyng, Kenshoo, etc. preferred
  • Bachelor's degree in marketing, communications or equivalent experience
  • Clear, concise written and verbal communication
  • Well-organized and comfortable in a fast-paced environment
UPDATE: COVID Vaccine Announcement: GoHealth Urgent Care is requiring all new hires to disclose their COVID-19 vaccination status in all markets. In certain markets, it will be required that new hires be fully vaccinated and boosted for COVID-19 vaccine (either the Moderna or Pfizer vaccine series or the single dose Johnson & Johnson Janssen vaccine) prior to their first day of employment. This is a condition of employment, unless a faith-based or medical exemption is approved.

All qualified persons are granted an equal opportunity for employment without regard to race, color, religion, sex, sexual orientation and gender identity or expression, age, national origin, citizenship status, disability, genetic information, medical condition, family care leave status, pregnancy or pregnancy-related condition, otherwise qualified disabled or veteran status. The company will comply with all fair employment laws in each of the jurisdictions where we conduct business.

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Why GoHealth?

GoHealth Urgent Care has outstanding career opportunities in Connecticut, Delaware, Houston, Maryland, Michigan, Missouri, New York City, North Carolina, Northwest Arkansas, Oklahoma City, San Francisco and the Portland-Vancouver area. And all of these positions have one thing in common: flexibility to practice urgent care medicine the way it was meant to be, without the stress and bureaucracy of hierarchical organizations. With reasonable work hours that don’t emotionally exhaust or burn them out, our team can balance and prioritize their professional and personal lives.