Marketing Specialist - CT


Hartford, CT | Marketing

Position Summary:

The Marketing Specialist will plan and execute marketing campaigns, including new center opening strategies, paid search optimization, email campaigns, social media, display advertising, community outreach.  Identify trends and optimize spend and performance based on insights.

If interested, this position may be temporarily located in New York, and then will transition to full time in CT.
Job Requirements
Education: BA required
Work Experience
  • 2-3 year marketing role required
  • Agency or partner management helpful
Additional Knowledge, Skills and Abilities Required
  • Operates effectively in a fast-paced demanding environment-highly flexible
  • Excels in project management
  • Ability to build and cultivate relationships across functional groups
  • Demonstrates a strong sense of urgency
Core Competencies: 
Collaboration: Takes ownership for collectively establishing productive partnerships and relationships and seek to gain a joint understanding of priorities and objectives so that the greater good of the organization and those we serve is always at the forefront.
Innovation: Consistently uses good judgment, applying creativity to overcome obstacles and increasing effectiveness and efficiency through process and other forms of innovation.
Diversity and Inclusion:  Fosters diversity and inclusion, to be able to better understand team members, our customers and partners.  Engages the strengths and talents of each GoHealth team member, creating an environment of involvement, respect and connection where the richness of ideas, backgrounds and perspectives are harnessed.
Integrity: Models and practices the highest ethical and professional standards; demonstrates pride and personal interest in our patients, partners and fellow team members, deeply engaging in the business. Makes decisions, with a focus on doing the right thing; treats team members, our customers, partners and vendors with dignity, consideration, open-mindedness and respect.
Accountability:  Always shows initiative, demonstrates a bias to action and gets things done. Actively accepts responsibility for diverse roles, obligations and actions that positively influence patient and customer outcomes, our partnerships and the healthcare needs of our communities. 
Additional Knowledge, Skills, and Abilities Preferred
  • Energized by an entrepreneurial environment – not afraid to work independently to get things done.
  • Comfortable making decisions with limited information and resources.
  • Self-reliant/proactive and has a pioneering spirit.
  • Takes initiative and follows-through on commitments to achieve results.
Essential Functions
  1. Successfully launch new center locations, cultivate the joint-venture relationship, drive growth in new patient volume and drive patient loyalty for the region. 
  2. Assist integration of campaigns with brand consistency
  3. Work closely with departments such as Operations to consult on design and asset creation as it relates to supporting sales efforts.
  4. Write reports, specifications and creative briefs.
  5. Work closely with JV partners to facilitate and promote decision making on a timely basis consistent with brand positioning.
  6. Develop and execute brand marketing communications plan):
    1. Ensure marketing communications plan for the brand includes internal and external customers through strong stakeholder planning
    2. Implement the brand guidelines - making sure they are followed and adapted appropriately
    3. Oversee the production of marketing products through a variety of channels, which may include TV and radio adverts, newspaper and magazine advertisements, email or online campaigns
  7. Monitor regional marketing spend to ensure that it is within budget.
Note: this job description is not inclusive of all the duties of the position.You may be asked by leaders to perform other duties.  Management reserves the right to revise this position description at any time. 

GoHealth Urgent Care invites military veterans to apply for our positions.

GoHealth provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, GoHealth complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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Why GoHealth?

GoHealth Urgent Care has outstanding career opportunities in Connecticut, Missouri, New York City, Northwest Arkansas, Oklahoma City, San Francisco and the Portland-Vancouver area. And all of these positions have one thing in common: flexibility to practice urgent care medicine the way it was meant to be, without the stress and bureaucracy of hierarchical organizations. With reasonable work hours that don’t emotionally exhaust them or burn them out, our team can balance and prioritize their professional and personal lives.

The lifestyle you can lead.

Hartford, the capital of Connecticut, has a population of 125,000 and something to offer everyone, with a mix of history, culture, entertainment and excellent restaurants. Hartford’s nearby suburbs are also a great place to live and work. Avon is home to beautiful Found Land Park and a historic one-room schoolhouse. Bloomfield features magnificent Penwood State Park. Roaring Brook Nature Center and Sweetheart Mountain’s tranquil trails are just outside Canton. These communities and others offer welcoming neighborhoods, good schools and an outstanding quality of life.