Marketing Director
New York

Rockville Centre, NY | Marketing

Position Summary:

Are you looking for an opportunity to be with a growing, innovative organization in the healthcare field?
 
Our Marketing Director will collaborate, expedite and facilitate marketing with our New York and Connecticut practices to care for more patients in our GoHealth Urgent Care Centers through events, advertising, social media, broadcasting etc.
 
Do you have experience driving revenue to a retail or healthcare environment? If so, please apply today!
 
The Marketing Director will plan, develop and direct marketing efforts for the GoHealth Urgent Care network for multiple assigned markets to bolster the patient volume and revenue of the urgent care centers. This work includes, but is not limited to, creating strategic initiatives to take advantage of market opportunities; and implementing those strategic initiatives and campaigns through cross-functional teams.
 
The Marketing Director will support the CMO in managing GoHealth Urgent Care’s external marketing partners, such as advertising agencies, digital marketing firms, production companies and supervise localization of the brand strategy. The Marketing Director will interface and collaborate with the respective marketing leaders at GoHealth Urgent Care’s health system partners in the markets for which the Marketing Director is responsible. Finally, the Marketing Director will collaborate with the GoHealth Urgent Care’s Operations team to create and execute on center specific marketing plans that are relevant to the each center’s community and drive the success of each individual center. 

We are Committed to Quality Care
 
Northwell Health-GoHealth Urgent Care has received the highest level of recognition for urgent care centers—an accreditation from the Urgent Care Association of America (UCAOA). Of the approximately 8,100 urgent care centers in this country, only 545 have attained UCAOA's accreditation.
 
 
Job Requirements
 
Education
 
Bachelor's degree required
 
Work Experience
 
  • 5-7 years marketing experience required
  • Agency or partner management required
  • Material brand experience
  • Experience working in an organization that actively supports revenue/volume growth with material budget support and a range of marketing tools (TV, Radio, Search, Social Media, PR)
  • Experience in new or growing organization, working independently resulting in versatility and identifying flexible solutions
  • Experience in marketing, strategic planning and managing multiple projects
  • Experience in creating powerful local marketing programs
 
Additional Knowledge, Skills and Abilities Required
 
  • Strong strategic, analytical orientation
  • Collaborative
  • Excellent writing and presentation skills
  • Operates effectively in a fast-paced, demanding environment – needs to be highly flexible
  • Excels in project management and detailed execution
  • Ability to build and cultivate relationships across functional groups and partnerships
  • Demonstrates a strong sense of urgency
  • Ability to proactively identify client needs and shape a clear strategic vision for marketing & communications activity
  • Consulting skills, including demonstrated influencing capability, strong communication, and ability to move seamlessly from big-picture to project detail
  • Self-directed and motivated. Proactively approaches issues taking ownership to drive resolution.
  • Supports A/B testing and challenger/champion strategies to consistently improve marketing impact and efficacy
  • Team player
 
Additional Knowledge, Skills, and Abilities Preferred
 
Energized by an entrepreneurial environment – not afraid to work independently to get things done. Comfortable making decisions with limited information and resources. Self-reliant/proactive and has a pioneering spirit. Takes initiative and follows-through on commitments to achieve results.
 
Essential Functions
 
  • Establish marketing and communications strategies and plans based on trends, consumer wants and needs, research data, and agency or vendor partnerships. Undertakes continuous analysis of competitive environment and adapts strategies and programs for assigned local markets. Maintains awareness of market trends, competitors and consumer requirements. Reviews competitive intelligence and benchmarks other operators and industries for best practices.
  • Work closely with local marketing and operational teams on design and asset creation as it relates to supporting sales efforts in each assigned market.
  • Write reports, specifications and creative briefs.
  • Seek out new marketing opportunities and maximize all opportunities for growth
  • Contribute to Urgent Care strategy and own the adaptation and adoption in assigned local markets
    • Develop local strategies that will build a strong brand that is fit for purpose and will support business objectives
    • Help implement research and tracking that will monitor the brand and build an understanding of brand perception
    • Make informed decisions on development, support new activities, ensure the values and culture are reflected accurately
    • Collaborate with legal and compliance, to ensure collateral is registered for trademark and intellectual property rights where necessary and that this value is understood
  • Develop and execute marketing communications plan
    • Develop and execute a fully integrated marketing communications plan supporting the overall urgent care strategy
    • Ensure marketing communications plan includes internal and external customers through strong stakeholder planning
    • Oversee the production of marketing products through a variety of local channels, which may include TV and radio advertisements, direct mail, email or online campaigns
    • Responsible for selecting, managing and maintaining good working relationships with 3rd party vendors, JV’s and others as necessary
    • Responsible for and closely monitor the quality of marketing communications produced throughout the region and/or assigned market.
    • Partner with operations to build local marketing action plans in support of revenue goals and volume driving initiatives
 
GoHealth Urgent Care invites military veterans to apply for our positions.

GoHealth provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, GoHealth complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.


Keywords:
Job, healthcare, medical, clinical, wellness, career, employment, opening, staff, benefits, health care, clinic, primary care, urgent care, marketing communications, advertising, strategist, marketing, marcom


Why GoHealth?

GoHealth Urgent Care has outstanding urgent care career opportunities in Connecticut, Missouri, New York City, San Francisco and the Portland-Vancouver area. And all of these positions have one thing in common: the flexibility to practice urgent care medicine the way it was meant to be, without the stress and bureaucracy of hierarchical organizations. With reasonable work hours that don’t emotionally exhaust or burn them out, providers can balance and prioritize their professional and personal lives. And our practice model helps free them from excessive paperwork and overly burdensome regulatory programs that take away from the time they could spend providing the highest-quality care for their patients.

The lifestyle you can lead.

Welcome to the East Coast epicenter for commerce, finance, media, art, fashion, research, technology and entertainment. New York is among the world’s most linguistically and culturally diverse cities. Its many attractions include the Empire State Building, Statue of Liberty, Ground Zero Memorial, Metropolitan Museum of Art and Central Park. Enjoy the nighttime neon of Times Square. Ride the Staten Island Ferry, see a concert at Radio City Music Hall or catch an exciting Broadway show. Though New York is the city that never sleeps, it’s made up of regions that are great places to raise a family — Manhattan, Brooklyn, Queens, Staten Island, Long Island and Westchester County. And all offer a great selection of neighborhoods and homes, plus excellent schools and renowned local colleges and universities.