Email Marketing Analyst
Atlanta, GA | Marketing
- Support the management of the email process and workflow including planning, ideating, building, and testing of emails, including obtaining timely approvals on content from Leadership.
- Support a global CRM strategy to grow our retention and outreach efforts with targeted/trigger messages (email and SMS) including action-based behavioral triggers, lifecycle campaigns, nurture campaigns and other various drip campaigns.
- Work closely with the marketing automation platform and internal team members to build emails/campaigns using ActiveCampaign or Salesforce Marketing Cloud.
- Participate in campaign QA process, including proof reading, link checking, email rendering and dynamic content validation.
- Manage email lists, build segments and define the appropriate audiences for various communications.
- Work with broader Marketing team to enhance email segmentation and develop email campaigns with a focus on a more personalized one-to-one customer relationship incorporating your understanding of the data points we have/need.
- Incorporate dynamic content and personalization elements usingÂ AMPScript
- Execute test plans for key email components such as subject lines, timing, creative, segmentation, frequency, etc.
- Troubleshoot technical issues related to HTML templates, list segmentation and other aspects of email execution. Proactively resolve issues and roadblocks in order to keep workflow on schedule and escalate higher level conflicts to manager for resolution.
- Collaborate with stakeholders to determine content strategy and ensure brand guidelines are followed in emails. Launch and support emails, adhering to HIPAA and other regulatory compliance.
- Help build and execute marketing automations to reach and engage with customers across the lifecycle.
- Support the management of the email process by providing regular analysis and recommendations to improve campaign performance and effectiveness and contribute to Marketing Reports.
- Identify conversion roadblocks and opportunities for improvement across the organization to support consumer journey pathway.
- Work closely with Analytics to regularly report email performance, use data to continuously test, measure and optimize the email marketing program.
- Experience with HTML for email coding, to update existing and create new templates
- A team-oriented mindset and the ability to work with a wide range of individuals to gather requirements and feedback to support ad hoc and recurring email messaging
- Strong analytical skills, understanding of A/B testing and holdout test methodologies, ability to draw conclusions from data and act accordingly
- Entrepreneurial spirit to build channel strategy and operations from scratch and openness to testing and learning
- Eye for creative design and basic copywriting skills preferred
- Expertise in email best practices, including segmentation, deliverability, and copy and design approaches
- Results-driven, ability to multitask in fast-paced environment and develop processes
- Strong understanding of ISP feedback loops, whitelists, and IP reputation
- Expert in email best practices, opt-in rules and CAN-SPAM law
- Experience with Data Extension development and AMP scripting in Marketing Cloud.
- Experience with creating Data filters, SQL queries and building segments.
- Healthcare or retail industry experience a plus
- Cross-channel marketing experience (SMS, Push, In-App) a plus
- Basic knowledge of Adobe's Creative Suite including Photoshop, Illustrator
- Experience with email governance
All qualified persons are granted an equal opportunity for employment without regard to race, color, religion, sex, sexual orientation and gender identity or expression, age, national origin, citizenship status, disability, genetic information, medical condition, family care leave status, pregnancy or pregnancy-related condition, otherwise qualified disabled or veteran status. The company will comply with all fair employment laws in each of the jurisdictions where we conduct business.
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GoHealth Urgent Care has outstanding career opportunities in Connecticut, Delaware, Missouri, New York City, North Carolina, Northwest Arkansas, Oklahoma City, San Francisco and the Portland-Vancouver area. And all of these positions have one thing in common: flexibility to practice urgent care medicine the way it was meant to be, without the stress and bureaucracy of hierarchical organizations. With reasonable work hours that don’t emotionally exhaust them or burn them out, our team can balance and prioritize their professional and personal lives.
The lifestyle you can lead.
Atlanta is Georgia’s state capital and home to approximately half a million residents. Well known for its arts, theater, galleries and museums, cultural attractions, and institutions of higher education, Atlanta offers many things to do. Visit Georgia Aquarium, the largest public aquarium in the Western Hemisphere. Shop and enjoy great entertainment in Underground Atlanta. See wildlife shows at Zoo Atlanta. Catch a pro football, basketball or baseball game. Foodies will delight in local favorites, such as crab fritters, chicken biscuits, pulled pork sandwiches and salted caramel ice cream. Choose from many welcoming neighborhoods to live in, from downtown and midtown to Chastain Park, and from Buckhead to Cabbagetown, Kirkwood and Morningside. There’s also a good selection of public and private schools and nearby colleges and universities. Public transportation is excellent, and Atlanta is also served by Amtrak and Hartsfield-Jackson Atlanta International Airport.